Alvaria
Enterprise workforce platform at scale
Health tech
B2B
Portico Care
Contribution
Lead product design; Prototyping; Branding; Usability Testing
Duration
1 year
Date
2023
TL; DR : My impact in a nutshell
👩🏻💻 Design Craft
Owned and delivered design assets
from 0 to 1,creating end-to-end experiences. Owned and delivered thecomplete branding package, from logo design to UI assets.Initiated the development of a design system to implement scalability.
Led
complete initial user research, usability testing & team synthesis workshops.
🤝 Collaboration
Hosted
design hand-off hoursto enhance designer-engineer collaborationLed
weekly design meetingsto drive stakeholder alignments
📈 Results
• Led & Owned MVP & prototypes utilizing the design sprint framework that directly led to major rounds of funding.
Why wellness for employee?
Taking care of our employees' well-being is not just the right thing to do; It's also a crucial business strategy that directly impact its bottom line. When our team is healthy and happy, they are more productive, which helps our company grow and retain top talent. It's an investment that benefits everyone.
What are the problems?
Employees delay seeking providers
due to overwhelm & vetting confusion.Companies struggle to assess and improve employee benefits.
How might we
Employee Facing: How might we simplify the process to find wellness providers?Employer Facing: How might we help companies measure employee benefits and identify opportunities for improvement?
Approach #1 : Dynamic Dashboards
The dashboard is highly customizable. To determine the sequence of the top widgets, we conducted UX research using card sorting with 16 users sorting through 20 different cards. New users see default top-voted widgets but can personalize their dashboard by adding or removing widgets.
Approach #2 : search Optimization
Encourage users to try NLP (Natural Language Processing)- based search off the bat. It acts as a guide, suggesting providers tailored to users info & location.
We get it – not knowing can be tough. The real-time medical term display enhances search efficiency by revealing terms as users type.
Approach #3 : Ease of scheduling
Full scheduling function within the application. Seamless integration of existing calendar to allow users to mark availability and edit event types with ease.
What did our users say?
We conducted usability testing with four sets of users & synthesized findings in a team workshop. Check out the complete team synthesis board, with testing scripts in FigJam.
Key findings from the synthesis:
Privacyis a top concern and similar question has shown up in 75% of usability testing; users have a major value ondata transparency.The completion rate of the initial onboarding task flow is
33%Users find billing information confusing; they rated it a high 3.9 out of 5 in need of
financial clarityon dashboards, according to the post-survey.Users prioritize the provider‘s availability when seeking a service out of all other indexes.
What did this project teach me?
👩🏻💻
Narrow the Scope.In hindsight, our team agrees that the scope was initially too broad. We started by aiming at three types of users and later narrowed it down to just one. This scattered process makes it tough for UX designers to shift design focus.
📦
Test early and often.Prioritizing testing over adding features, always! In hindsight, I would start testing at the wireframe stage, as simple as 5-second testing. It doesn't need to be elaborate, user feedbacks is what matters.
🤝
Design Advocacy.As the sole designer in the startup, I would take more opportunities to speak up and educate the team about the impact design can deliver in shaping a trust-based culture & long-term product vision.
